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By 1980, Jack ONeill's surf shop had morphed into a thriving international company, dominating the world's wetsuit market and one of the leaders in beach lifestyle sportswear in the U.S., Japan, and Europe. In 1985, having run Team ONeill for years and effectively coordinated the company's operations in Europe and Japan, Pat assumed the CEO position, freeing Jack to surf, sail, and work at a variety of environmental projects. Besides a strong interest in saving the great white shark from extinction, Jack has also developed the ONeill Sea Odyssey program-a free, educational cruise aboard the Team ONeill catamaran that acquaints kids with the microbiology of the Monterey Bay Marine Sanctuary, which begins at Jack ONeill's doorstep.