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ONeill Surf cothing and surfing apparel In the 1950s, three brothers, Jack, Bob and Bill O'Neill, opened a surf shop in a garage across the Great Highway in San Francisco, a sand dune away from their favorite bodysurfing break. Jack, Bob and Bill created the modern-day surf shop. See their closthing line here:O'Neill: Board Shorts, Tees, Hoodies, Shorts Official website Oneill Surf Clothing And Surfing Apparel Mens Oneill Surf Clothing And Surfing Apparel S/S Tees Oneill Surf Clothing And Surfing Apparel L/S Tees Oneill Surf Clothing And Surfing Apparel You can see their men's clothing line here: Thermals Oneill Surf Clothing And Surfing Apparel Jackets Oneill Surf Clothing And Surfing Apparel Hoodies Oneill Surf Clothing And Surfing Apparel Flannels Oneill Surf Clothing And Surfing Apparel Woven Shirts Oneill Surf Clothing And Surfing Apparel Knit Shirts Oneill Surf Clothing And Surfing Apparel Boardshorts Oneill Surf Clothing And Surfing Apparel Walkshorts Oneill Surf Clothing And Surfing Apparel Jeans/Pants Oneill Surf Clothing And Surfing Apparel Hats Oneill Surf Clothing And Surfing Apparel Beanies Oneill Surf Clothing And Surfing Apparel Wallets Oneill Surf Clothing And Surfing Apparel Shoes & Slippers Oneill Surf Clothing And Surfing Apparel Sandals Oneill Surf Clothing And Surfing Apparel Backpacks Oneill Surf Clothing And Surfing Apparel Mens Oneill Surf Clothing And Surfing Apparel PSYCHOFREAK Oneill Surf Clothing And Surfing Apparel PSYCHOFREAK Oneill Surf Clothing And Surfing Apparel Also, check out their women's line of clothing here: Womens Oneill Surf Clothing And Surfing Apparel Dresses Oneill Surf Clothing And Surfing Apparel Hoodys Oneill Surf Clothing And Surfing Apparel Jackets Oneill Surf Clothing And Surfing Apparel Sweaters Oneill Surf Clothing And Surfing Apparel Tops Oneill Surf Clothing And Surfing Apparel Tees Oneill Surf Clothing And Surfing Apparel Tanks Oneill Surf Clothing And Surfing Apparel Skirts Oneill Surf Clothing And Surfing Apparel Purses Oneill Surf Clothing And Surfing Apparel Hats Oneill Surf Clothing And Surfing Apparel Boys Oneill Surf Clothing And Surfing Apparel Girls Oneill Surf Clothing And Surfing Apparel Socks Oneill Surf Clothing And Surfing Apparel Towels Oneill Surf Clothing And Surfing Apparel About O'Neill Sometime around 1952, Jack opened the first Surf Shop in a garage across the Great Highway. He shaped a few balsa surfboards and sold accessories like paraffin wax and a few vests he started gluing together from neoprene. When the vests started selling, Jack decided to go into the wetsuit business. His friends laughed. They asked him what he planned to do for business after the handful of surfers in the area had bought one. Jack said he'd cross that bridge when he got to it. The Surf Shop became a local gathering place, and the number of surfers began to grow. O'Neill flew in talented surfer/shapers like Phil Edwards to make boards, and wetsuit sales climbed. Jack developed designs for a shorty and a long john, and eventually a long-sleeved beaver-tail jacket. Soon surfers were riding more waves, and riding them better, in large measure because they could now enjoy longer sessions in cold water, thanks to Jack's neoprene suits. As Jack improved his wetsuits- new styles, features, accessories, etc., surfers' territories expanded. Northern California became a year-round surf zone. Guys were surfing New Hampshire and Rhode Island in January! Explorations and transplants opened up Oregon, Washington, and Canada. Meanwhile, divers, waterskiers, snow-skiers, and then windsurfers were wearing wetsuits. As business boomed, O'Neill relocated to 41st Avenue, where there was plenty of room for a large manufacturing facility, and he put all six kids to work: Mike helped dad design suits, Kathy got the whole operation computerized, Pat worked in promotion and organized Team O'Neill (marquee stars and hot young kids in a range of watersports), Bridget moved into a new sportswear division, Shawne tested and multi-tasked, and Tim ran all crews for ongoing product-testing expeditions and promotions, as O'Neill began to sponsor major competitions around the world. By 1980, Jack O'Neill's surf shop had morphed into a thriving international company, dominating the world's wetsuit market and one of the leaders in beach lifestyle sportswear in the U.S., Japan, and Europe. In 1985, having run Team O'Neill for years and effectively coordinated the company's operations in Europe and Japan, Pat assumed the CEO position, freeing Jack to surf, sail, and work at a variety of environmental projects. Besides a strong interest in saving the great white shark from extinction, Jack has also developed the O'Neill Sea Odyssey program-a free, educational cruise aboard the Team O'Neill catamaran that acquaints kids with the microbiology of the Monterey Bay Marine Sanctuary, which begins at Jack O'Neill's doorstep. |
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